Putting together a retail audit is a fantastic way to improve company standards across the entire organisation. This can encompass the improvement of any specific techniques and processes that your retail staff use on a daily basis, or the reasoning behind the processes that the management team have put into place, as well as the large company wide ideals set out by the ownership Outsourcing your retail audit requirements offers a range of benefits to your company, helping to raise standards consistently
A comprehensive retail audit can provide you with the full detail of all sections of your business, helping you identify the areas of weakness that you need to look at implementing change, whilst simultaneously providing the strengths from which to build on.
Head office of a company can benefit immensely from a retail audit. It can cost a lot of time and money to conduct a retail audit using an in-house team. For the owners of the company a retail audit covering multiple locations can make you realise when to increase stock to push seasonal growth in sales, and when to keep things steady. This can help you to improve the return on investment and have no waste in terms of stock and unsold products. Overall an audit can improve customer satisfaction, which leads to an improvement in the bottom line for owners of the company.
At the next level down a retail audit allows regional management to track the performance of different promotions, sales programmes and retail packages. It allows access to an audit of all marketing and social media offers that are active across the country to see the wider picture of the company’s health and to compare how your region is shaping up. You can utilise the data, trends and information flowing back from individual stores and create new plans through communication with store managers and franchise owners.
For those franchise owners and store managers, this interaction from above is crucial to their individual development. It helps them put together a carefully thought-out and planned process improvement. That way you can demonstrate real progress when comparing data from one retail audit to the next. Reports can be used to improve individual performances of staff members and co-ordinate approaches to the management at the level above each individual store.
The next trickle-down effect of a retail audit is to the sales staff that are facing the customers each and every day. Although not privy to the actual information they are being trained in a way that consistently improves their technique and processes to ensure the customers are receiving a high standard of customer care at all times. Store managers, based on performance measures, can implement a tailored programme for each individual sales staff.
All of these measures come from the accuracy of a thorough retail audit that can be digested, transmitted and implemented from the top down to ensure that there is a consistency of customer service approach and brand standards from the ownership of the company right through to the sales staff at the front desk of each individual store.