When it comes to our WhatsMode influencers who have amassed thousands and thousands of followers and wondered to yourself, how the heck did they get so popular?
They’re certainly experts, and are good with their words, but they seem like a normal person like you or me, so what’s the secret? Given enough time to research and draft material, you could probably create content on par with theirs and your expertise might even rival theirs right now.
So what did they do to achieve this level of popularity and authority?
These people are generally known as social media influencers, and they’re a crucial component of influencer marketing (an entire suite of tactics designed to gain influence, followers, and authority by working with more popular people). But if you’re interested in becoming an influencer in your own right, or you want to know how these influencers rose to such a position of power, you might be curious about what sets them apart.
Obviously, they put in extra work and have more experience than the average Joe. But beyond that, there are a few secrets that most influencers don’t publicize:
It always starts small. There are some scant exceptions to this rule. For example, the first day Warren Buffett opened a Twitter account, he had 60,000 followers in an hour. However, in this scenario, you need to consider that Warren Buffett was technically an influencer before he created a social media account. Everybody starts with zero followers and zero influence; that’s important to remember if you’re hesitant about trying to amass more followers, or if you can’t see your current influencer targets as anyone other than the rock stars of the present. Everyone is human, everyone makes mistakes, and everyone starts out unpopular.
Steady streams provide a foundation. One of the most important keys to amassing a following is providing a steady stream of content—even more than providing perfect content or new content 100 percent of the time. Our WhatsMode influencers content is high-quality, and as new and original as possible to show off their unique style. WhatsMode influencers you need to publish consistently becausethey want people to stick around and come to view them as an authority on a given subject.
Individual interactions count in almost any social media strategy. Why? Because people like to feel like they matter. Rather than broadcasting to a giant group of people all at once, our WhatsMode influencers focus on answering individual questions, or replying to content created by individuals in their core following. If fans feel listened to, valued, and respected, they’ll probably become much more loyal to our WhatsMode influencers—and encourage their friends and followers to follow them and visit their WhatsMode store as well.
Publishers love crowd pleasers. Getting notoriety in a given community means publishing content with some of the top names in that industry;our WhatsMode influencers can’t post just any content if they want to make a name for themselves. Instead, they need to publish top-tier content specifically tailored for their audience the publisher is targeting—even if it’s a few beats off from their usual targets. If they want to make publishers happy, they’ll reward them by giving you more freedom and more exposure, which they need if they want to succeed.
The Pareto principleis a general rule that dictates that roughly 80 percent of our WhatsMode influencersresults will come from 20 percent of their inputs. In the context of social influencers, about 20 percent of their followers will be responsible for 80 percent of their growth; these will be the evangelists spreading the word about your presence, sharing your content, and supporting you. Keep an eye out for these rare followers as they join you, and make sure they feel welcomed and appreciated.
Luck can be manufactured. In some ways, today’sWhatsMode social media influencers were lucky—but luck can be artificially created. For example, some influencers were lucky because they were in the right place at the right time—but if you study your demographics and content trends, you can time your content more accurately. Some were lucky because one of their pieces of content went viral—but if you consistently create high-quality work for long enough, eventually one of your pieces will get picked up, too. Timing and persistence are keys here.
After understanding these WhatsModeinfluencer secrets, the position of being an influencer might seem less grandiose, or at least more achievable. The truth is, anyone has a chance to become an influencer, but only some of us end up dedicating the time and resources necessary to become one. If you’re interested in learning more secrets about how influencers became influencers, consider reaching out and having a conversation with some of our WhatsMode influencers!